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7 techniques for creating websites

Updated: Sep 2, 2022


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Web design is not only about creating a website that looks good, but also about making it practical and fulfilling the purpose of the website.


If you want to create your own website, here are 7 techniques that might be useful for you.



1. Design it simple and practical

"Simplicity is the ultimate sophistication".

Have you ever landed on a website that has so much going on that you don't know where to start? Most people leave the site immediately when that happens to them - and that's something you wouldn't want your customers to do.


You can solve this problem by categorizing the information, deleting unnecessary information, and making the most important information easily visible.


Creating a website is not just about putting "anything and everything" in it, but deciding how to most efficiently convey the message you want to get across.


The arrangement of individual elements, colors, moods and tones play a very important role here. Following the same principle as with images, the layout automatically shows what the focus of the website is.


Don't worry if there is white space on your website, the human eye always focuses on a dark spot in the white space by itself - so is the case with web design.



2. Understand the rules of colors


To use colors most effectively, you need to understand the mood and tone of each hue. A good website should also reflect the brand identity. Examples of these techniques include using the brand color for the website, using solid background colors like white, black, light gray, light color on black background for more comfort, or using eye-catching colors for attention points like buttons.



3. Attractive images

There are many websites that will provide you with stock photos, such as www.unsplash.com or www.shutterstock.com, but using images of your own business can be more attractive and personal - of course, as always, the quality of the images matters.


4. Choose the right font

Apart from color, font is also a great way to show the mood and tone of the brand and make your website more charming if chosen well.


5. Easy to read text style

Have you ever stopped reading something because the text is too small, too light or dark colored, too crowded or in a font that is very unpleasant to read? For these reasons, good text should be easy to read, and it's even better if it matches the overall design.


6. Fast loading time

It doesn't matter how beautifully you've designed your website if customers turn around before they even come in. Make sure your images, videos and other media are not too big.


7. Must be mobile friendly

There are many websites that look stunning in a web browser on a computer, but look strange on mobile. Nowadays, more than half of website visits are through the mobile version, so you shouldn't miss this point.


Bürki Art can help you create a modern, responsive website for your business. We support our clients with websites, online stores and corporate identity. We offer different packages that you can choose from, depending on what suits your business best. Do not hesitate to contact us at info@buerkiart.ch or 079 575 09 32.






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