Choosing a color palette for your brand is also important because it is one of the elements by which people will recognize your brand. For example, when you think of Netflix, you probably think of the color red, blue for Twitter, darker blue for Facebook, and so on. Once you've determined the color palette for your company, be sure to stick to those colors when creating logos, websites, and other company materials so that everything works in harmony and is represented under the same brand.
According to a 2018 study by Adobe Marketo, 33% of the top 100 brands use the color blue, 29% use red, and 28% use black and shades of gray. According to another study, 62-90% of product evaluation is based on color alone, so it's important to get your brand appeal right.
Bürki Art can help you create a modern, responsive website for your business. We assist our clients with websites, online stores and corporate identity. We offer different packages for you to choose from, depending on what suits your business best. Do not hesitate to contact us at info@buerkiart.ch or 079 575 0932.