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  • Writer's pictureDominique Bürki

Web Design for Non-Profits: Creating Websites that Make an Impact

Non-profit websites have a unique set of challenges and goals, as they need to not only inform and engage visitors, but also inspire them to take action. Here are a few strategies for designing a non-profit website that makes an impact:

  • Create a strong visual identity: A visually cohesive website helps establish your organization's brand and create a sense of trust and credibility. Consider creating a style guide that defines your organization's color palette, typography, and other design elements.

  • Convey your mission and values: A non-profit website should clearly communicate the organization's mission and values, and how visitors can get involved. Consider including a "What We Do" section that explains your organization's work, as well as a "Get Involved" section that outlines different ways for visitors to support your cause.

  • Use storytelling to engage visitors: Storytelling can be a powerful tool for engaging visitors and inspiring them to take action. Consider using stories of individuals or communities that have been impacted by your organization's work to connect with visitors on an emotional level.

  • Optimize for fundraising and volunteer recruitment: A non-profit website should be optimized for fundraising and volunteer recruitment, as these are key goals for many organizations. Consider including a prominent "Donate" button, as well as a clear call to action for volunteers.

By following these strategies, you can create a non-profit website that effectively communicates your mission and values, engages visitors, and inspires them to take action.

If you are looking for a web-designer, please get in touch.

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