What should I put on my company's website?

Website setup

Before you start putting your business online, you should prepare content and information for your website. Below is a list of basic information and content that a business website should contain:

1. who you are

It is always good to have a brief introduction about your business on your website. Depending on how you market your services or products, this introduction can be on the home page. As the first thing visitors see when they come to the site. Or maybe it's more appropriate on a separate page, such as the "About Us" page. If you market your services in such a way that visitors already know what you sell, introducing it on the "About Us" page is a good idea. However, if your website visitors have no idea who you are, or if you want to build more trust, you can write a short introduction on your homepage to convey more credibility.

2. what you do

In addition to providing detailed information about your services on the service pages, you can also provide a brief summary of what you sell here. This can give visitors an overview of your services. Remember that it doesn't always have to be a paragraph, it can be a short text or even a sentence. You can also make it short and clear and to the point. For example, if you sell coffee beans, you can simply make this sentence clearly visible on your homepage: "We sell the best coffee beans in town." That's short, simple and gets to the point.

3.the contact details or contact form.

It is very important that your customers know where and how to contact you. This is logical if you sell services where customers need to contact you to get a quote. However, if you sell products, we recommend that you include your contact information here, as this will give your customers credibility and trust. You can also provide your customers with a contact form where they can enter their name, request or any other information they need. This way, you can get back to the customer when it's convenient for you.

This is basic information that you should provide on your business website. We also recommend that you include other information such as opening hours, prices, gallery, testimonials or portfolio, customer testimonials or reviews, social media links, blogposts, video tutorials, how-to guides, etc., depending on the type of business.

Bürki Art can help you create a modern, responsive website for your business. We assist our clients with websites, online stores and corporate identity. We offer different packages for you to choose from, depending on what suits your business best. Do not hesitate to contact us at info@buerkiart.ch.

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