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What you should know before you set up your website

Updated: Sep 2, 2022


Webseite einrichten in der Schweiz
Website setup

Setting up a website can be easy and fast if you already have a clear idea of your website: You know what you want it to look like, you have a structure and context ready. If you start building it without a plan, it can be very time-consuming to keep recreating and adjusting the site.


Here we'll show you what you can do before you start building your website. This will save your time and you can use it for other things.


1.Have a clear mood and tone of your brand or business.

This means that you need to know the feeling you want your customers to have about your business. For example, if you are a therapist, you should use a clear and relaxing mood and tone, such as a light purple color and a water drop graphic. Mood and tone can be represented on your website through colors, fonts, graphics, logos, spacing, or even the language you use in the content.


2. Know your target audience

One of the most important things before you start a business is to know who you want to sell your services or products to. If you know your target audience, you can optimize your website from the beginning. For example, if you are selling services in Switzerland, you should use .ch instead of .com, as this gives your customers the feeling that you are a local company - this builds trust.


3. Structure your website

It is a great help if you design your website structure before building it. This includes a menu plan of your website, how many pages and sub-pages you will have and how many of them you want to display in the menu bar. For example, most websites have: home page, services, and contact in the top menu bar; they may also have categories of their services as sub-pages under "services". If you have this structure, you can build the website accordingly, which will help you save time and organize the process.


4. Do research on your competitors.

One of the best ways to get an idea of your website structure is to look at your competitors: How do they organize their categories, list the strengths of their sites and what you think should be improved. Then you can compare your company's strengths and weaknesses to them. For example, your competitor's website might look very professional, which is good, but it might also look unfriendly and unconvincing enough to get visitors to click the "Contact Us" button. Therefore, you might want to include a friendly element on your website, such as a cheerful picture of your team or a customer testimonial with images. This way, piece by piece, you will find your style that they want to present for your business.


5. Know your goal and get to the point

It is very important that you tell your visitors what you want them to do on your website. A confusing website will cause visitors to leave before they have had a chance to learn anything about your business. Let alone that their visitors could learn anything about your services or products. You need to make sure that visitors find what they're looking for, so they can take action. For example, if you want them to buy your product, you should highlight the "Buy" button, and the checkout process should be simple and short, but clear: little loading time, filling in only the necessary information, clear information about shipping costs and total price. Nobody likes surprises when it comes to price.


Bürki Art can help you create a modern, responsive website for your business. We assist our clients with websites, online stores and corporate identity. We offer different packages for you to choose from, depending on what suits your business best. Do not hesitate to contact us at info@buerkiart.ch.




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