1. Tell people who you are and what you do
Let people know about your business and who you are. People are likely to visit your website first to get initial information about your business, hours, price range, etc. before contacting you or visiting your store. A website helps people understand the services/products you offer.
2. Convey your brand identity through your web design
Not only can you communicate who you are and what you do through textual information, but you can also convey your brand's style and identity through your website design. For example, if you are in the therapy business, you should use a clean, calm design to represent relaxation and healing.
3. Most businesses and customers are going online now
As of 2019, more than 70% of customers visit a website first before contacting a company or visiting a store. This customer behavior is common nowadays as it builds credibility and trust. Customers want to learn about you before they contact you.
4. Most people search for services or products on Google
Since 2017, people tend to use a search engine more and more. When people need certain services and products, even locally, they search on Google first. It's fast, easy, and just a click away. If you have your own website, people are more likely to find your business.
5. You have more marketing channels
If you have a website for your business, you can market it through social media like Facebook and Instagram. Or you can put a business card with a QR code on it. When people scan the QR code, they will be redirected to your website. It's also easier to send the link to your website to your contacts and have them know about your business when they visit your website.
Bürki Art can help you create a modern, responsive website for your business. We assist our clients with websites, online stores and corporate identity. We offer several packages for you to choose from, depending on what best suits your business. Do not hesitate to contact us at info@buerkiart.ch or 079 575 0932.