The choice of fonts for your business is also important, and each font gives the reader a different feel for your business. The font(s) should also be consistent in company materials and on the website and should not be changed often, as it is one of the elements through which people remember your brand. Here are some of the most commonly used fonts:
Helvetica
Originally "Neue Haas Grotesk," is a widely used sans serif typeface developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann.
Futura
Is a geometric sans serif typeface designed by Paul Renner and published in 1927. It is based on geometric shapes, mainly the circle, and thus resembles the Bauhaus design style of the time.
Trajan
Is a serif typeface designed by Carol Twombly for Adobe in 1989. The design is based on the letterforms of the Capitalis Monumentalis, or Roman square capitals, as used for the inscription on the base of Trajan's Column, from which the typeface takes its name.
Sabon
Is an old style serif typeface designed by German-born typographer and designer Jan Tschichold in 1964-1967. The design is based on typefaces by Claude Garamond, in particular a copy printed by the Frankfurt printer Konrad Berner.
Garamond
Is a group of serif typefaces named after the 16th century Parisian engraver Claude Garamond, who was generally written as Garamont during his lifetime. Garamond fonts are popular and are especially commonly used for letterpress and continuous text.
Bürki Art can help you create a modern, responsive website for your business. We assist our clients with websites, online stores and corporate identity. We offer different packages that you can choose from depending on what suits your business best. Do not hesitate to contact us at info@buerkiart.ch or 079 575 0932.