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  • Writer's pictureC. Meepian

Web design best practices: tips for creating user-friendly websites


Designing a website that is user-friendly and easy to navigate is critical to attracting and retaining visitors. Good web design should focus on usability, accessibility, and visual design, and there are a few key best practices that can help you achieve these goals.

Usability refers to how easy it is for users to interact with and use a website. To create a user-friendly website, consider the following tips:

  • Use clear headings and labels: Properly labeling your site's content helps users understand what they're looking at and where they are on the site. Use clear, descriptive headings and labels to guide users through your content.

  • Organize the content in a logical way: Arrange your content in a logical, hierarchical order, with the most important information at the top. This helps users quickly find what they're looking for and understand the structure of your website.

  • Use white space effectively: The empty space around elements on a page can improve readability and make your website look more generous and open. Use white space to separate different sections of content and give the eye a break.


Accessibility refers to how well a website can be used.

To create an accessible website, consider the following tips:

  • Use alt text for images: Alt text is a text description for an image that is displayed when the image fails to load. Alt text is important for blind or visually impaired users because it helps them understand the content of the image.

  • Use descriptive link text: The link text should clearly describe the content to which the link leads. This helps users understand the context of the link and makes it easier for them to navigate the website.

  • Use appropriate color contrast: It is important to use a color scheme with a high contrast ratio so that the text is easy to read against the background.

Visual design refers to the look and aesthetics of a website. To create a visually appealing website, consider the following tips:

  • Use a cohesive color scheme: Choose a color palette that reflects your brand and provides a consistent look and feel throughout the site.

  • Use typography effectively: Choose a font that is easy to read and fits the tone of your brand. Use headings and subheadings to break up the text and make it easier to read.

  • Use high-quality images: Use images that are relevant to your content and have a high resolution. Poor quality images can make your website look unprofessional.

By following these best practices, you can create a user-friendly website that is easy to use, accessible and visually appealing.


If you are looking for a web designer in Switzerland, please contact us at info@buerkiart.ch. We can assist you in creating a website for your business.

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